Client
Agency FIFTY3
Services
Art Direction — Motion Design — Video Editing
A Year Of Logos
It became an annual tradition at Agency FIFTY3 to create a year in review video of all the logos we designed throughout a year. In 2020 our design team made over 70 logos, which was a huge growth from the previous year. Instead of showing off every logo we decided to show off our select favorites. Once the team decided on which logos to feature, I brought them all into After Effects and animated every single one. Then it was a matter of finding creative ways to keep the video interesting for the viewer. I had a lot of fun dissecting each logo and trying to connect each one like a big puzzle.
Keeping it interesting
When putting together this puzzle of a video I had to find ways to spice up each animation. I could have simply eased the position of each logo and called it a day, but thats no fun! I put together a huge flowchart with each logo and tried to organize a narrative between the logos. I did this by finding similarities in shapes, colors, and the possible ways the elements could be animated.
The grid
To finish off the recap of our favorite logos, we wanted to show EVERY logo from 2020. That's where this grid zoom out comes in. This is the one spot where I cheated a bit and didn't animate every logo on screen. To help hide this I made sure the animated logos are on the screen the longest amount of time, and then filled the edges of the grid with the non animated logos. It makes for a great snapshot of all the hard work our design team did in 2020.
So many logo animations
FIFTY3 is a full service marketing agency but it's rare for a client to request a logo animation with their branding package. That meant that if I wanted make the video more interesting than showing the beautiful static logos, I'd have to animate all of the logos. In 2019's recap video I cheated a little bit and didn't animate every logo, but for 2020 I wanted to go all out. Every single logo shown was animated in some capacity and I think the results were worth the time and effort.
Transitions
Since so many of our logos incorporate icons and brand patterns, it was a lot easier to come up with creative transitions. Like this example that starts with some elaborate brand icon animations that gets built over by a brick pattern for the next logo. Like this one here that uses a brick pattern for The Brix that builds over the top of the previous logo. There's a few similar transitions throughout the video but that's one of my favorites.
