Working with the Gold’s Gym creative team to build their 2026 content library was a massive exercise in logistics and vision. With less than a month to prep, I mapped out storyboards and shot lists for over 30 videos designed to work across every platform. The challenge was making the footage future-proof. We shot everything specifically so it could be modular, allowing us to stitch different exercises together later in the year as campaign needs shifted. While I wasn't behind the camera, I was on set to bridge the gap between those initial brainstorms and the final execution, ensuring every frame matched the original intent. Seeing those storyboards come to life exactly as planned was a highlight, and those assets have since become the backbone of their core membership offers.